August 24IAB Belarusthrew a big partyDigital Party, where popular global metrics such as brand safety and viewability were often discussed.
Before we look at some examples of Belarusian placements, here are a couple of quotes:Your request is incomplete. Please provide the text you want to be translated.
“Some of our clients have transitioned from placing on 300, 400, 500 sites to placing on 20,” saysSteve Carbon, the managing director and head of the digital and analytics departments at MediaCom media agency. “Brands understand that this will lead to a 20-30% increase in CPM for guaranteed viewable advertising inventory on sites where there are no fakes, in a brand-safe environment.” However, he added that the reach provided by platforms like Facebook and YouTube will be difficult to compensate for. But quality inventory and fewer partners – this is the direction of market development.
Sara Badler, director of programmatic advertising for the NYTimes media brand.emphasizes, said that “as one of these 20 partners, we want to think in terms of companies’ goals – viewability and brand safety – and provide advertisers with the appropriate level of transparency and feedback.”
Mark Goldberg, head of Trust Metrics, an agency that analyzes websites for advertising placement on behalf of advertisers and agencies,speaksThe key element of brand security is advertisers: “They are the ones who spend the money. They should be asking the right questions. Am I getting what I should be getting? Because right now their spending on non-working media is increasing.” Mark advises to stop treating digital as a “rounding error” and start carefully monitoring what works and what doesn’t. And leaders should set industry standards and make the other players “fix the system.”
10 examples of August placements of Belarusian internet advertising.
The first examples from the currently popular mobile advertising:You haven’t provided any text to translate. Please provide the text in the language you want to be translated into English.
You haven’t provided any text to translate. Please provide the text you want translated into English. 
3. Now, let’s talk about the environment, content:
4. Intersection of Brands:
5. The placement location is a matter of visibility:
6. Place and surroundings:
7. Foreign platforms:
8. Dealer competition with supplies from the Russian Federation:
9. A product costing more than 75000BYN (premium) / visibility:
10. This is hard to comment on:
It’s worth noting how the advertising looks when placed through Admixer, which works with specific Belarusian publishers, knows their specific audience, and offers package solutions for certain target audiences:
It’s worth noting how the advertising looks when placed through Admixer, which works with specific Belarusian publishers, knows their specific audience, and offers package solutions for certain target audiences:The modern, existing toolkit (of course, often not free) helps advertisers to correctly evaluate placement, attracting both market specialists and technologies.
Sources:The advertising-media market is increasingly concerned about brand safety.
Brand Safety in RTB: Protecting the Brand from Undesirable Context
