Continuing to analyze and observe publications on the social network TikTok as a potentially dangerous source of disinformation and fake narratives circulating in the Belarusian information space.
Unlike the previous publication, Analysis of the #беларусь Hashtag on TikTok, covering the period from March 1 to June 14, 2024, the dataset for this publication was collected over a shorter period—November 2024.
Collected with the hashtag #беларусь in November 2024:
Total videos: 8,235
Total views: 474,185,017
Total likes: 17,148,143
Average engagement: 0.05%
A collage of videos with the highest number of views:
Further fact-checking will be conducted on videos containing fake content, including various types of disinformation narratives. Elegant overlap graphs of the hashtag #беларусь with other hashtags over the past 30 days:
In this circular representation, the overlap is shown only with videos from Belarus:
Now, moving from complex visualizations to simple bar charts.
Top twenty TikTok accounts with the highest video views for the hashtag #беларусь:
The chart shows a significant number of pro-government accounts and accounts with questionable content that require additional fact-checking of their videos.
What other hashtags were used along with #беларусь?
Notably, the overlapping hashtags include нато and сво (an abbreviation used by the Russian Federation to describe its military invasion of Ukraine).
Next, let’s build charts for videos with the highest views and likes:
These charts also highlight videos with viral content, often collaborations. The full interactive chart is available here.
Now let’s delve into the content. Traditionally, we start with a word cloud:
An unsurprising set of results appears on this VLOP (Very Large Online Platform).
Next, we construct the top 20 trigrams using Term Frequency-Inverse Document Frequency (TF-IDF):
Here, several interesting patterns can be observed, leading to important insights:
Thematic Clusters:
- Geopolitical Cluster: The highest TF-IDF values (137–140) are associated with the group “Ukraine-Belarus-Kazakhstan.”
- Military-Political Cluster: Values around 118–119 relate to trigrams about NATO, the USA, and SVO.
- News Cluster: Values between 104–118 for general news trigrams (“news world politics”).
- Local Belarusian Cluster: Lower values (50–77) for local Belarusian topics.
Structural Features:
Clear separation by TF-IDF values:
- High Level: 137–140
- Medium Level: 118–119
- Low Level: 50–77
Key Themes by Significance:
- International relations (highest values).
- Military-political topics (medium values).
- Local news (low values).
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